"There is a discussion going on amongst some of my colleagues about the merits of minimalism versus simplicity.
My own view is that minimalism has come to represent a style and as such is limited in its usefulness. It represents a reaction to complexity whereas simplicity relies on an understanding of the complex. This is an important difference. One is about the surface, about the stuff. The other is about our experience and requires a deep appreciation of how things work so as to make them just simple enough.
Minimalism is often all too obvious while great simplicity can be practically invisible..." Tim Brown, IDEO